During that discussion between Léonardo Garcias Pringles and Antoine Audet – two entrepreneurs respectively Argentinian and French / both citizens of the world / two passionate travelers and two followers of intercultural exchanges: the seed of a new tourist concept is sown.
The concept will first germinate in Mendoza, the world capital of the Malbec grape variety, thanks to Leonardo’s investment, convinced that wine tourism and gentle mobility can make good friends.
In 2016, the concept of the «Wine and Ride» cycling routes welcomed its first customers in Mendoza. A simple approach based on the discovery of the rich wine heritage in the region, and also a meeting with the winemakers who are passionate about sharing the passion of their profession. The passion that drives them every day.
A win-win agreement, that appeals to both tourists, and wine partners. From year to year, more and more of them are joining the network “Wine and Ride Mendoza” and right after “Wine and Ride Lujan”.
In 2018, Antoine spent time in Argentina while still on mission in Africa, where he was able to realize other tourism development projects, and he tried the Wine and Ride Mendoza adventure.
The sustainable dimension of this activity, made possible both by the involvement of the local wine partners and by the practice of a gentle mobility, makes the idea germinate again in Antoine’s mind: export this concept to France, where wine tourism can still advance. More than a tourism attraction, this humain adventure was born in April 2021: Wine and Ride Condrieu.
DESTINATIONS (COMING SOON 4)
YEARS OF EXISTENCE IN ARGENTINA (1 YEAR IN FRANCE)
20+ PARTNERS TO DISCOVER BY DESTINATION
The Wine and Ride concept is in full development, and many new destinations are coming!